Colombian-born. Chicago-based.
Art Director with 7 years of experience making bold, culturally-driven work inside industries that usually play it safe. I think in systems, work in campaigns, and show up to every brief with a point of view.

Get to Know ME

Get to Know ME

Who is JuanDa

Colombian-born. Chicago-based. Art Director with 7 years of experience making bold, culturally-driven work inside industries that usually play it safe. I think in systems, work in campaigns, and show up to every brief with a point of view.

Art Director with 7 years of experience making bold, culturally-driven work inside industries that usually play it safe.
I think in systems, work in campaigns, and show up to every brief with a point of view.

My Creative philosophy

My Philosophy

GREAT IDEAS
ARE DIRECTED.

(01)

I DIRECT WITH INTENTION, NOT JUST INSTINCT.

I DIRECT WITH INTENTION, NOT JUST INSTINCT.

(02)

I BUILD THE SYSTEM, NOT JUST THE THING.

I BUILD THE SYSTEM, NOT JUST THE THING.

(03)

I CRAFT WITH AI,
NOT AROUND IT.

I CRAFT WITH AI,
NOT AROUND IT.

Awards

THE RECEIPTS.

2026

CrowbarAward | Dollar Tree

Silver

2023

L'Oréal Brandstorm | Urban Decay

Gold

2022

NRF Student Next Generation | Public Lands

Silver