ME LLAMO JUANOSORIO
Hi, I’m Juan Osorio, a bilingual Art Director and Graphic Designer originally from Pereira, Colombia, now based in Chicago. I bring a unique perspective to every project, blending my cultural roots with fresh, innovative ideas to create designs that are not only visually striking but also meaningful. I’m passionate about storytelling and believe that great design has the power to connect people, build communities, and drive impact. Whether I’m crafting a visual identity, developing a full campaign, or capturing moments through photography, my goal is always the same: to create work that feels authentic, resonates deeply, and makes a lasting impression. With experience across a diverse range of industries—from healthcare and education to retail and hospitality—I thrive on the challenge of adapting to different audiences and needs. Let’s collaborate and bring your vision to life with creativity that speaks to both the heart and the mind!
ABELSON TAYLOR GROUP
July 2024 - Present
Associate Art Director
As an Associate Art Director, I thrive on creating compelling digital and print assets that not only maintain brand consistency but also tell a story that resonates with the target audience. I’ve had the opportunity to work across a diverse range of pharmaceutical brands, adapting to each brand’s unique identity and guidelines with ease. Whether designing materials for Healthcare Providers (HCP) or Direct to Consumer (DTC) audiences, I focus on delivering designs that are both visually impactful and compliant with industry standards. From the early stages of concept creation to final execution, I collaborate closely with teams across marketing, content, and product to bring ideas to life. My work includes developing brand guidelines, designing layouts, crafting motion graphics, and producing video content that supports dynamic campaigns. I’m also passionate about solving design challenges—whether it’s refining a concept, improving accessibility, or ensuring a seamless user experience. At the heart of it all, I’m focused on supporting each campaign in a way that helps bring the brand’s vision to life, while making sure every detail aligns with strategic goals.
VITXEL
July 2022 - Present
Owner / Graphic Designer / Printer
As the founder of Vitxel, a creative studio I built from the ground up, I specialize in crafting unique promotional items that help local businesses and schools in Chicago stand out. From custom apparel to print materials, I offer high-quality design solutions tailored to each client's vision and needs. My focus is on creating memorable, on-brand assets that not only enhance visibility but also foster connections with the community. With a deep understanding of both design and strategy, I work closely with clients to bring their ideas to life, ensuring every project—from small batch prints to large-scale campaigns—reflects their identity and leaves a lasting impression.
AWARDS
1st Place—L'Oréal Brandstorm US '23
2nd Place—NRF Student Challenge '22
JOFER GRAPHICS
July 2018 - July 2022
Graphic Designer / Production Manager
As a Designer, I provided end-to-end creative services, partnering with clients from concept to completion to deliver promotional materials that not only met their needs but also exceeded expectations. I specialize in leveraging Adobe’s Creative Suite to craft visually compelling designs that help businesses make a strong impact and stand out in competitive industries. Throughout my career, I’ve had the opportunity to collaborate with clients across a wide range of sectors, including medical, construction, hospitality, religious communities, retail, political advertising, and essential services. This diverse experience has honed my ability to adapt to each client’s unique vision, ensuring that every project is both impactful and aligned with their brand goals.